SXSW Interactive ’09 Tote Bag Design
March 13th, 2009 Posted in Design
I know from my last year at SXSW Interactive that 8,000+ tote bags are given out to SXSW Interactive registrants — so I was driven to come up with an amazing design.
In this post I’ll explain the tote bag design process, including some of the challenges we faced through that process and how we came up with a winning solution.
Rohdesign | Mike Rohde, Designer : SXSW Interactive ’09 Tote Bag Design.
I love when reading through the process a designer goes through. This is a fun look at the process, thought, and luck that goes into something you might not think about, the tote bag given out at South By Southwest this year.
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March 21st, 2009 at 1:14 pm
Matt, thanks for the mention! I’ve found great response when I post my process on the blog for others to see, read and understand. I think it helps both clients of design work to know more and is fascinating for other designers to compare processes.
As it turns out the total tote bag run was closer to 11,000 judging by attendance, though I haven’t final numbers on that.
The design of the bag was very well received at the event, and it was very cool to see them literally *everywhere* all week long!
FYI, my sketchnotes from this year’s SXSWi are now posted:
http://www.rohdesign.com/weblog/archives/003039.html
Thanks again!
Mike