Reality is a constraint to be applied creatively.
via rands on Twitter
Rands is one of my favorite writers. His blog is great and he’s one of the highlights of my twitter stream. He’s consistently putting out really interesting, thought provoking stuff. I was in San Francisco during the last Apple conference and he was tweeting telling people to come hang out. To my eternal shame I chickened out of going and saying hi.
I know from my last year at SXSW Interactive that 8,000+ tote bags are given out to SXSW Interactive registrants — so I was driven to come up with an amazing design.
In this post I’ll explain the tote bag design process, including some of the challenges we faced through that process and how we came up with a winning solution.
Rohdesign | Mike Rohde, Designer : SXSW Interactive ’09 Tote Bag Design.
I love when reading through the process a designer goes through. This is a fun look at the process, thought, and luck that goes into something you might not think about, the tote bag given out at South By Southwest this year.
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