> I know from my last year at SXSW Interactive that 8,000+ tote bags are given out to SXSW Interactive registrants — so I was driven to come up with an amazing design. > > In this post I'll explain the tote bag design process, including some of the challenges we faced through that process and how we came up with a winning solution.

Rohdesign | Mike Rohde, Designer : SXSW Interactive ‘09 Tote Bag Design.

I love when reading through the process a designer goes through. This is a fun look at the process, thought, and luck that goes into something you might not think about, the tote bag given out at South By Southwest this year.